Transforming a British icon

“Otherway's approach is helping us to be braver with our creative, delivering more elevated and luxurious storytelling and ensuring a distinctive and confident point of view.”

Chief Commercial Officer
Digital Design

For Days Less Everyday.

Smythson holds a rich 130-year history of providing luxury leather goods to the most discerning customers. But as rich as that history is, the business had a challenge to find new ways to give the brand meaning in a modern world, against a flurry of young upstarts.

We developed a fresh platform that would help re-establish what they stood for. Given the deep roots of product design, we focused on an approach that would celebrate the form and function of Smythson's hand-crafted pieces, whilst elevating their British personality. Our solution was a creative platform that captures the joy of owning an object so beautifully well made and its power to transform the everyday.

  • Strategy
  • Advertising
  • Photography
  • Content
  • Digital Design

The power of an icon.

The key opportunity was to use Smythson diaries as the original, figurehead of the brand. Evoking a feeling of established authority. Instantly recognisable wherever it shows up.

From the busy pages of Frank Smythson's original diaries, to the envelope-inspired bag designs, there is an undeniable connection to writing that flows through the brand. Stationery isn’t just a part of the range, it’s a part of the brand’s DNA.

Built on craftsmanship and creativity.

A visit to the Smythson workshop revealed the incredible levels of hand-finishing and expert craftsmanship that go into making every piece. And so, we were determined to mirror this handmade quality in our own creative work.

Working with stop-motion artists and craft-creators, we developed a new abstract, artistic world for Smythson - designed to bring a richness and tactility that would give comms unique standout against the competitive landscape of leather goods and stationery.