Smythson Reimagining luxury for the modern age.

With a legacy spanning 130 years, Smythson has long been synonymous with the finest leather goods, crafted for the most discerning customers. Yet, as rich as this history is, the brand faced a challenge: how to stay relevant in a modern world, amidst a wave of young upstarts redefining luxury and craftsmanship.

Our task was to help Smythson find fresh meaning in this new era, re-establishing what the brand stands for while honouring its heritage. Given Smythson’s deep roots in product design, we focused on a solution that would not only highlight the inherent beauty and functionality of their hand-crafted pieces but also elevate their quintessentially British personality.

Our creative platform centres on the idea that the joy of owning a beautifully crafted object can transform the everyday. This approach captures both the tactile pleasure of the product itself and the emotional connection it fosters with its owner.

The result is a platform that doesn’t just showcase Smythson’s products but positions them as objects of lasting beauty — items that don’t just look good, but feel inherently meaningful. This approach allows Smythson to reassert its place in the world of luxury, as a brand that understands the past but is firmly focused on the future.