About

We design brands that redefine categories and culture.

About Us

Otherway is a design and communications studio with offices in London and New York.

We are experts in creating and transforming brands for a new generation, placing them at the heart of culture to connect with audiences in innovative ways.

Our work blurs the line between design and communications, combining bold conceptual thinking with exceptional execution to ensure that every interaction with the brand is meaningful and effective.

Welcome to Otherway.

Our Approach
1
Create
We create brands that become the most influential of a generation.
2
Transform
We transform established brands to connect with new audiences.
3
Innovate
We innovate ambitious new ideas that unlock business growth.
Our Services
We've brought together a unique set of skills to create the brands of tomorrow.
Strategy
Identity
Design
Innovation
Packaging
Digital
Motion
Content
Campaign
Testimonials
“Otherway are true and essential partners to our business – bringing pace, smart thinking, and brilliant design to deliver outstanding results.”
Chief Brand & Creative Officer
Fortnum & Mason
“Otherway have been instrumental in helping Lucky Saint go to market. From naming to packaging and everything in between.”
Founder
Lucky Saint
“This is a huge milestone in 63 years of Strongbow, with the biggest and boldest redesign ever. Setting the pace for what’s to come, we’re excited to show people what else we have in store for our summer of cider.”
UK Cider Director
Heineken
A different class when it comes to creativity, strategy, design and attention to detail.
Founder
Butternut Box
“Otherway are an absolute dream to work with. Fast-paced, collaborative, brilliant strategically and superb designers. We have been inspired by the way they challenged us to take the work to the next level.”
Global Brand Director
Deliveroo Hop
“If you’re looking for a visionary partner, who will become an extension of your vision and company heartbeat, Otherway are the ones you want.”
Founder & CEO
Cabinet
“Otherway have been integral in bringing BASEHALL to life. They fully embraced our vision for the brand and explored it in ways beyond what we had ever imagined. Everything they produce is creative, playful and original.”
Brand Director
HongKong Land
“Thank you Otherway for the fantastic work on our vision, we absolutely love it.”
President
Hauser & Wirth
“It’s a true pleasure working with an agency that quickly gets where you’re coming from, has great collaboration skills and succeeds in translating insights into a clear, inspirational strategy.”
Group Head of Branding
Ole & Steen
“Otherway’s approach is helping us to be braver with our creative, delivering more elevated and luxurious storytelling and ensuring a distinctive and confident point of view.”
Chief Commercial Officer
Smythson