Rewarding those who aren't drinking with the beer they deserve
“Otherway have been instrumental in helping Lucky Saint go to market. From naming to packaging and everything in between.”
Unfiltered. Uncompromising. Unapologetic.
Times are most definitely changing. Once in a while we experience big cultural shifts and, as behaviours dramatically change, new opportunities present themselves. There is no greater evidence of this than the way the world is welcoming alcohol-free drinks into their increasingly healthier lives.
Working closely with the founder, we set out to create a new brand, in a new category, that plays by a new set of rules. Never apologetic. Lucky Saint is an alcohol-free beer with real confidence. From the positioning to the naming, to the branding and bottle design, to the website and launch strategy - we’ve focused on balancing the more rational, progressive nature of the brewing process with a strong and emotive point of view on the world.