Butternut Box Innovatively putting the food back into dog food.

We are a generation obsessed with pets, and in particular, dogs. Just as good quality, healthy, fresh food has been top of the agenda when it comes to what we eat as humans, now it’s time to look after man’s best friend in exactly the same way.
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We’ve worked closely with the founders of Butternut Box to help turn their dog food delivery business into one of the most innovative and disruptive dog food brands in the world. We worked across every consumer touchpoint, from packaging to digital, to bring a disruptive, pioneering spirit and lighthearted confidence to the Butternut Box brand.

The challenge was to shift the perception of dog food from something mundane to a category that prioritised natural, nutritious ingredients and personalised care. Butternut Box’s products were made with the same thoughtfulness as meals prepared for humans, so the brand had to communicate this premium, fresh ethos while remaining approachable and playful.
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We crafted a brand identity that felt contemporary and full of life. Inspired by the friendly and vibrant spirit of the brand, the new logo combines bold, rounded typography with a soft colour palette that reflects warmth and care.
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The visual language draws heavily from the vibrant colours of fresh ingredients – rich greens, deep reds, and earthy oranges – combined with clever, human-centric touches. Their tone of voice was designed to be both bold and friendly, giving Butternut Box a voice that was approachable yet unmistakably premium.
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The result is a brand that is bold, playful, and imbued with a personality that connects with consumers on an emotional level. Butternut Box’s distinctive branding quickly resonated with a growing community of pet owners, propelling the brand to unicorn status in just a few years.