Reimagining the world of whisky for the subscription generation
“I have been waiting for a great whisky brand to come into the den - I’m excited to see Whisky Me reach its full potential.”
The Whisky Club for the Curious
Renowned mixologists Tristan Stephenson & Thomas Aske from the famous BlackRock Whisky Bar, London came to Otherway with an ambition to challenge the category traditions and bring the world's most amazing whiskies to as many mouths as possible. We worked with the founders to define the brand strategy, develop their brand world and bring their subscription platform to life.
Innovating the old world of whisky
Creating a subscription whisky proposition that challenges convention at every touchpoint, including an innovative letterbox-sized packaging solution that minimises shipping costs and a circular recycling programme that rewards customers for returning used pouches.
Seamless digital subscription
The digital experience is designed to inform and delight, combining a slick subscription UX with in-depth content for the modern whisky lover. We worked with Jasper Van Gestel to create a series of characterful illustrations that add a hand-drawn charm to the brand world.