Curating the future of delivery food
Together with the team at TASTER, we have created a modern, contemporary and future-focused approach to delivery food. An updated brand strategy positions TASTER at the heart of food culture, adopting the role of the authoritative curator connecting passionate foodies with better quality delivery-first dining experiences.
The new brand celebrates a design language that evokes the utility seen within kitchens - featuring a utilitarian type-style that sits in a ticker tape formation, communicating the feeling of being always on, like orders coming into a kitchen. An equally pared-back, monochrome palette continues this theme of reductive functionality. The approach serves to act much like a master brand, elevating the genuine provenance of the individual food brands that sit within the TASTER brand world.
More coming soon...