StockX Celebrating the art of sneaker culture.

We had the privilege of partnering with StockX, the leading global marketplace for sneakers, streetwear, and more, to launch their first-ever UK brand campaign. Positioned under the StockXSummer brand platform, the campaign aimed to celebrate and authentically represent the vibrancy of the UK's sneaker culture, engaging with key cultural moments in the UK summer calendar.

Designed for high-impact, rapid consumption, the StockXSummer campaign was crafted to deliver powerful bursts of digital content that would resonate quickly and authentically with the audience.

The creative direction of the campaign was rooted in StockX’s mission to unite sneakerheads, collectors, and fans of pop culture, celebrating diversity, self-expression, and the cultural significance of sneakers. Working closely with the StockX team, we developed three distinct activations centred around iconic events.

We partnered with Chris Arran, Troy Browne, and Alice Isaac, each of whom brought their own distinctive artistic flair to the project. Their work served as a vibrant celebration of streetwear culture, visually capturing the energy and diversity of the UK's sneakerheads and the various subcultures they represent.

We also collaborated with Global Street Art, a collective renowned for their large-scale murals, to bring the campaign to life on the streets of London, with a particular focus on the Notting Hill Carnival.