Taking the stress out of balancing the books
“Otherway have totally transformed PennyBooks - taking our business idea and turning it into a brand beyond our imagination. They're the best at what they do.”
PennyBooks is on a mission to create a new kind of accountants. Supporting the next generation of start-ups and small businesses by combining the latest technology with truly personal service and a scalable pricing model. We worked with the founders to position PennyBooks as the antithesis to faceless, old-fashioned accountants by creating a family of illustrated characters to build a brand world that feels friendly yet trustworthy.
Otherway worked on defining the brand strategy and branding, before taking the PennyBooks brand world and flowing it through the website and animated content. Using a colour palette, typefaces and icons to create a contemporary brand that breaks the rules of the traditional accountancy sector and speaks to small businesses in the way they speak to their customers.