Project

PennyBooks

Taking the stress out of balancing the books

“Otherway have totally transformed PennyBooks - taking our business idea and turning it into a brand beyond our imagination. They're the best at what they do.”

Co-Founder
PennyBooks
Services
Strategy
Branding
Illustration
Digital Design
Digital Development
Content

PennyBooks is on a mission to create a new kind of accountants. Supporting the next generation of start-ups and small businesses by combining the latest technology with truly personal service and a scalable pricing model. We worked with the founders to position PennyBooks as the antithesis to faceless, old-fashioned accountants by creating a family of illustrated characters to build a brand world that feels friendly yet trustworthy.

Services
  • Strategy
  • Branding
  • Illustration
  • Digital Design
  • Digital Development
  • Content

Otherway worked on defining the brand strategy and branding, before taking the PennyBooks brand world and flowing it through the website and animated content. Using a colour palette, typefaces and icons to create a contemporary brand that breaks the rules of the traditional accountancy sector and speaks to small businesses in the way they speak to their customers.

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