Turning a 300-year-old business into a relevant and engaging destination for tomorrow
“Otherway are true and essential partners to our business – bringing pace, smart thinking, and brilliant design to deliver outstanding results.”
Fortnum & Mason
The reason Fortnum & Mason has remained an icon for over 300 years, is because they have a rich history of not only championing traditions but also driving innovation to stay ahead in our ever changing world. From being the world's first multi-channel retailer to sending Hampers up Everest - ambition has always sat at the very heart of the brand.
Our challenge was to make Fortnum's more relevant, to more people, more of the time.
Together, we have built a unique long-term collaboration between Fortnum & Mason and the multi-disciplinary skills across Otherway. Working with their team for over 5 years across the business - from their creative marketing strategy, brand identity, packaging design and film production to their sustainability agenda, innovative product experiences, new stand-alone concepts and campaign creation - we continue to develop and tell the brand’s unique stories, past, present and future, to the world.