Turning a 300-year-old business into a relevant and engaging destination for tomorrow
“Otherway are true and essential partners to our business – bringing pace, smart thinking, and brilliant design to deliver outstanding results.”
Fortnum & Mason
The reason Fortnum & Mason has remained an icon for over 300 years, is because they have a rich history of not only championing traditions but also driving innovation to stay ahead in our ever changing world. From being the world's first multi-channel retailer to sending Hampers up Everest - ambition has always sat at the very heart of the brand.
Our challenge was to reinvigorate the brand, making Fortnum's more relevant, to more people, more of the time.
Together, we have built a unique long-term collaboration between Fortnum & Mason and the multi-disciplinary skills across Otherway. Working with their team for over 5 years across the entire business - from their creative marketing strategy, brand identity, packaging design and film production to their sustainability agenda, innovative product experiences, new stand-alone concepts and campaign creation - we continue to develop and tell the brand’s unique stories, past, present and future, to the world.