Project

Fortnum & Mason

Turning a 300-year-old business into a relevant and engaging destination for tomorrow

Mute / Unmute

“Otherway are true and essential partners to our business – bringing pace, smart thinking, and brilliant design to deliver outstanding results.”

Customer Experience Director
Fortnum & Mason
Services
Strategy
Branding
Product Design
Packaging
Environmental Design
Digital Design
Photography
Illustration
Content
Performance Marketing
Advertising

The reason Fortnum & Mason has remained an icon for over 300 years, is because they have a rich history of not only championing traditions but also driving innovation to stay ahead in our ever changing world. From being the world's first multi-channel retailer to sending Hampers up Everest - ambition has always sat at the very heart of the brand.

Services
  • Strategy
  • Branding
  • Product Design
  • Packaging
  • Environmental Design
  • Digital Design
  • Photography
  • Illustration
  • Content
  • Performance Marketing
  • Advertising
Mute / Unmute

Our challenge was to make Fortnum's more relevant, to more people, more of the time.

Together, we have built a unique long-term collaboration between Fortnum & Mason and the multi-disciplinary skills across Otherway. Working with their team for over 6 years right across the business - from creative marketing strategy, brand identity, packaging design and film production to sustainability agenda, innovative product experiences, new stand-alone concepts and campaign creation - we continue to develop and tell the brand’s unique stories, past, present and future, to the world.

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