Peachies Imagining a nappy brand that makes the world a better place.

We partnered with the founders of Peachies at the very beginning of their product development, long before the brand name even existed. Their obsession was to create a better nappy — a super-soft upgrade to the alternatives — with unrivalled performance, unbeatable absorbency, and no nasties.

Together, we set out to build a brand that speaks honestly about the realities of parenthood, grounded in the belief that candid transparency is sadly lacking in the world of parenting. Our mission was to create a brand that would not only improve parents’ lives but also contribute to making the world a better place. The business was built with a tangible commitment to positive change, through a lasting partnership with Save the Children, supporting kids in the first 1,000 days of their lives.

In a market saturated with implausibly perfect baby worlds and saccharine illustrations, we aimed to create a brand that was the antithesis to the incumbent nappy brands. We designed a clean, functional wordmark with a subtle, cheeky wink in the letter “E”. The packaging is minimal and white, standing out from the competition both online and on shelf. Super-clear, colour-coded sizing and a relatable tone of voice ensure the brand speaks directly to tired parents.

Our lifestyle photography is grounded in truth, showing real families in real homes. Shot in a reportage style, it captures the magic of parenthood, with all its imperfect madness. The product is photographed in genuine, sleep-deprived scenarios that every new parent can relate to. This is paired with high-resolution 3D renders that highlight the product engineering behind the nappy itself, showcasing the quality and design in every detail.