Imagining a nappy brand that makes the world a better place
Not your normal nappy.
We partnered with the founders of Peachies in the midst of product development, long before the brand name existed. Morgan and Rima were obsessed with creating a better nappy, a super-soft upgrade to the alternatives - with unrivalled performance, unbeatable absorbency and no nasties.
It's time for a change.
Together we wanted to create a brand that is honest about the realities of being a parent, built from a belief that candid transparency is sadly lacking in the world of parenting. So we created a brand that aims to improve parents' lives and make the world a better place. A business that tangibly impacts positive change through a lasting partnership with Save the Children, supporting kids in the first 1,000 days of their lives.
Designed for modern parents.
In a dated market dominated by implausibly perfect baby photos and cutesy illustrations, we set out to create a brand that is the antithesis to the incumbent nappy brands - one that fits with the aspirations of Peachies parents. A bold, unmissable logo with a subtle, cheeky wink. Clean white packaging that stands out from the competition online and on-shelf. Super clear, colour-coded sizing and a relatable tone of voice that levels with a tired parent.
Unfiltered family life.
Lifestyle photography is rooted in truth, with real families in real homes. Shot in a reportage style to capture the magic of parenthood, with all of the imperfect madness of bringing a youngster into the world. Product is shot using a high-flash, in genuine sleep-deprived scenarios that every new parent can relate to. Paired with high-resolution 3D renders that truly capture the product engineering behind the nappy itself.