Muddy Trowel

Planting more joy in your life

Muddy Trowel
Muddy Trowel
Performance Marketing

Curated plant kits for transformed gardens.

We’ve been working with Muddy Trowel on a brand refresh and campaign to help make them connect to a millennial audience who are increasingly interested in gardening.

The evolution of the brand world celebrates the sense of escapism that comes with transforming your outdoor space.

  • Strategy
  • Branding
  • Content
  • Performance Marketing

We created a set of eclectic and evolving assets that form a look and feel referencing prose and romance.

Typography sits in an ordered layout hinting at the organised science of plants. This is balanced with a collaged approach - marrying cutout images with illustration to create a slightly surreal and brilliantly British look and feel.

The more we garden, the happier we get.

We shot the Muddy Trowel kits on a beautifully sunny spring day. With the weather on our side, this art direction elevates the brand with an optimistic spirit seen throughout every touchpoint, proving that gardening lifts the spirits by reconnecting us with nature, even in urban settings.