Placing sustainability at the heart of Britain's new cider brand
“Otherway have been there from the start of our journey on the Inch’s brand and have felt like an extension of our team. We couldn’t have asked for a better agency partner to work with us.”
Go The Extra Inch's
When Heineken wanted to launch a sustainable new cider brand, we worked with them to build a new brand strategy and creative platform founded on the belief that the little things really matter when you're making cider for a new generation of drinkers.
We worked closely with the Inch’s cider makers to place sustainable processes at the very heart of the Inch’’s brand. From only sourcing apples within 40 miles of the mill to turning apple waste into green energy - everything Inch’s does is about pioneering new methods of cider production to appeal to a younger drinker.
Countryside Without the Cliches
It’s a simple fact of life - everyone loves the rolling hills, blue skies and the feeling of escaping to the country. But often it’s presented in a stuffy, old school appearance. To appeal to a new generation we created a brand world that celebrated the countryside in a fresh new way. Working with the amazing director Anna Ginsburg and motion artist, Leon Washere, we created a beautiful new world for the Inch’s brand to celebrate all the ways it goes the extra Inch’s for a better cider.
Stand Out to Get Noticed
Launching a new brand into a big established market we needed to stand out to get noticed. With some help from the beautiful hand-painted style of Leon’s work, all design, copywriting and animation was created in house at Otherway, resulting in a huge campaign with over 90 assets across TV, digital, social, OOH and event activation.