Project
HYLO
Launching the world’s most sustainable running shoe
“I have been constantly inspired by Otherway's creativity, focus and thorough approach to building HYLO. To have their support on our journey is invaluable, they are true partners.”
Founder
Hylo
Hylo
Services
Strategy
Branding
Product Design
Packaging
Photography
Illustration
Content
Digital Design
Digital Development
Say hello to HYLO.
The future of the sport industry needs a radical change and until now, has been too slow to act. Together with the team at HYLO, we have created a brand with real product purpose at its heart. HYLO have set out to use today's most innovative and sustainable natural materials, creating one of the world’s lightest commercial running shoes for tomorrow's activists and athletes alike. Setting a new natural high in an old industry .
Following a philosophy of simplicity in design.
We have built a brand between the sweet spot of technical performance and natural innovation – capable of credibly taking on some of the biggest names in the sports world.
HYLO’s signature lightning bolt is a prime example of how this thinking has translated into the creation of the brand; representing both the power of nature and the lightning fast speed that comes with designing one of the world’s lightest commercial running shoes.
The name itself, ‘HYLO’ is derived from a popular flowering succulent, the Hylotelephium, which is often referred to as the ‘live-forever plant’ due to it’s amazing ability to sustain itself after being uprooted. This thinking runs right the way through the brand and into a circularity scheme that will reward customers for sending in their used HYLO trainers – which will be recycled into new future pairs.
Work
