Project
Honest Mobile
Mobile done right
Services
Strategy
Branding
Digital Design
In a world where the big networks are busy counting their profits and doling out the bare minimum, people were craving a mobile network to believe in, a network that runs on honesty.
It’s in the name at Honest. As a strong ally for people and planet, not only is Honest the UK’s only carbon-negative phone network, it is also the network doing mobile right. By rewarding customer loyalty and introducing smart technology to allow customers to keep on top of their spending, Honest are building a better mobile network for the future.
We worked with Honest to create a new standard of mobile network with a brand that is a breath of fresh air in the saturated network world.
We cut out tech jargon with a clear, day-to-day voice, crafted a logo with an integral visual link to mobile and introduced an icon that works as a unequivocal stamp of trust and honesty.
Drawing inspiration from the distinctive angles of a SIM card, we shaped our wordmark to reflect its unique form. The icon, designed as a stamp of approval, serves as a visual signifier of honesty.
Honest Mobile is proud to be the UK’s first B Corp-certified mobile network, a milestone that guided our choice of a vibrant Lime Green paired with a deep Kelp Green for our brand palette.
To bring warmth and personality to the traditionally corporate mobile sector, we injected some playful animation into our set of bespoke illustrations by Glory Art, adding character and charm to our brand identity.
Work
