Bringing the world of crypto to Europe
We're proud work with Coinbase on their mission to increase global economic freedom.
Founded in 2012, Coinbase is the largest cryptocurrency exchange in the US, building a secure, trusted and transparent financial system enabled by blockchain.
We partnered with Coinbase to help bring crypto across the pond to Europe - developing a dynamic design language to simplify cryptocurrency and make it accessible to all.
Our initial work focused around bringing their offer to life, breaking down the sometimes complex world of crypto, into easy to understand pieces of content to inform and educate.
We worked closely with the Coinbase in-house team to constantly create new digital campaigns, fit for every channel.
Our design approach developed the core Coinbase brand into a dynamic visual language. Combining trusted elements of the established financial world with a more accessible approach not normally associated with this category. Bringing simplicity, accessibility and transparency to the forefront.