Championing sexual wellness with a feminine side
“Otherway have been true partners throughout the rebranding process, setting HANX up brilliantly for our next stage of growth.”
When we began working with HANX, we identified that this was a neglected market in need of stark modernisation. As a condom brand for women, made by women - we got to work in creating a better, more inclusive brand proposition that everyone could enjoy.
Using the foundations of the existing HANX brand, we created a world it could grow in and developed a community-centric strategy for the way forward. This meant the development of a distinct tone of voice and visual style that spoke to our audience. And a high functioning e-commerce site that not only sold product, but was a platform for the expertise and community spirit that is integral to the brand’s broader mission.