Farm Shop Celebrating real food at the heart of the local community.

In a world where true quality is increasingly rare, Farm Shop celebrates the importance of things made well – combining down-to-earth, raw simplicity with modern elegance.

We partnered with global art powerhouse Hauser & Wirth’s retail and hospitality team, Artfarm, to help grow a seed of an idea into a fresh new farm shop brand. Originating from their sprawling Durslade Farm complex near Bruton in Somerset, the brand has now expanded into Mayfair, London.

Farm Shop supports local fledgling entrepreneurs, while also partnering with more established businesses. By building a community-first approach, it creates unique products made with ingredients grown directly on the farm and surrounding fields.

The branding and packaging convey the brand values of 'simple and best'. This approach informed our design decisions, allowing form to follow function – creating a raw system for typography and product storytelling defined by colour drawn from the produce and patterns inspired by the land. This highlights the connections to place and provenance. We wanted to spark curiosity about the products and help people understand where they come from.

The product design became such a powerful symbol of the brand and its values that it was used to wrap the Mayfair store on Audley Street before it opened. Formerly home to Constance Spry’s floristry business, with its alabaster colonnades and ersatz-Classical detailing, the building was fly-postered with the raw packaging designs, creating a more pastoral and unpolished aesthetic that felt at home in its setting.