FARM SHOP support local fledgling entrepreneurs, as well as partnering with more established businesses. Building a community first approach to create unique products made with ingredients grown directly on the farm and surrounding fields.

The branding and packaging conveys the brand values of simple and best. This approach informed the design decisions made, allowing form to follow function - creating a raw system for typography and product storytelling that is defined by colour from the produce and patterns from the land. Highlighting connections to place and provenance. We wanted people to be curious about the products and to understand where they're coming from.

The packaging design became such a powerful symbol of the brand and values that it was used to wrap the Mayfair store in Audley Street before launching.

Formerly Constance Spry’s floristry business, its alabaster colonnades and ersatz-Classical detailing was fly postered with the raw packaging designs - creating something more unpolished for its setting.

To showcase the brand, we collaborated with long standing Hauser & Wirth architectural partner, Laplace, to bring the FARM SHOP branding to life.

The digital proposition conveys the brands values of simple and best, whilst acting as a listings for the community involved in creating the products. Placing product and provenance at the heart of the experience.