Building a truly sustainable brand for man’s best friend
“Otherway are masters at what they do. They listen; they’re strategic, detailed and brilliant storytellers. They’ve been a pleasure to work with throughout.”
Love your dog. Love our planet.
For the last decade BECO have led the market, pioneering biodegradable poop bags, sustainably-made toys and ethically-sourced dog food. Their mission is to make the highest quality products in the most sustainable ways possible to care for your dogs and look after our planet. They genuinely are pioneers.
As the world around us becomes more environmentally conscious, BECO (previously BECO Pets) is well positioned to take advantage of these changes in consumer culture.
The strategy and branding was designed to hero their sustainable credentials and well earned legacy in this space. Redesigning the brand to act more like an active, outdoor leisure brand than a dog food brand, bringing needed-authenticity and quality to an often stereotypical category.