A change in direction.

Selected work

Naked Paper
Repositioning green to be brown
Rocket
Rebranding the American dream
Brooklyn Film Festival
Shifting screen time from mindless to meaningful
Fortnum & Mason
Transforming a British icon for the future
Motorway
Driving the brand from disruptor to leader
Lucky Saint Campaign Photography
Lucky Saint
Redefining the alcohol-free category
→ See all work

Featured news

Awards

The Sunday Times names Otherway one of the Best Places to Work 2025 →

The Sunday Times, powered by employee engagement experts have collated the Best Places to Work for 2025.
Press

Creative Review highlights Brooklyn Film Festival launch by Otherway  →

Otherway’s new identity, positioning and campaign for the film organisation invites audiences to stop scrolling and start engaging.
Press

Dieline reveals new Naked Paper unbleached branding by Otherway →

The repostioning, renaming and rebranding centres around the simple truth “it’s brown because it’s greener”.
Press

Campaign reports on Otherway launching New York Office →

Otherway opens New York office to ‘blow the cobwebs off’ US brands.
Press

Motorway partners with Otherway to drive brand from disruptor to leader →

As the fastest-growing used car marketplace in the UK, Motorway needed a new identity capable of matching its future ambition.
Press

Fast Company writes about Otherway’s rebrand of Rocket: America’s homeownership company →

A rebrand with the ambition to shift perception from a transactional mortgage provider to a champion of homeownership.
Podcasts

Otherway founder Jono Holt discusses whether six seconds is the new 60 seconds on the Private View(s) podcast →

PRIVATE VIEW(S) podcast returns for a new episode, and this time we’re talking about our collectively dwindling attention spans and the need for branding to do more, and faster.
Opinion

The Economist talk to Otherway and Fortnum & Mason about serving up some festive fun →

Fortnum & Mason’s CEO Tom Athron talks about the rise of the retailer across the 10 year partnership with Otherway.
Awards

If You Could votes Otherway Top Creative Company →

If You Could, the inaugural award recognises Otherway as one of the top creative companies for culture, craft and leadership.
Press

Creative Review on rethinking moderation →

Creative Review look at how investing in creativity is helping beer brand Lucky Saint punch well above its weight as it seeks to change perceptions of alcohol-free.
Press

It’s Nice That reports on Otherway designing Fortnum & Mason first bespoke font →

300 years in the making, this custom type family captures the brand’s unique historic details and quintessentially British quirks.