Pioneering new tastes for a new global audience
If 3/4 of your drink is the mixer, mix with the best.
It all looks so obvious now in hindsight, but the Fever-Tree story is genius. We’d love to tell you how we wrote the “If 3/4 of your drink….” line and how such a simple, insight-led proposition propelled Fever-Tree into the market – but we didn’t. What we have done is recognise what makes the Fever-Tree brand special and find smart ways to build upon the strong foundations to take the proposition to new global audiences over the past two years.
Our main body of work has centred around the strategy, design and development of the new Fever-Tree global digital platform to support their growing distribution. Working directly into the Global Brand Director we have helped refine the brand strategy and subsequent marketing communications. This has seen us roll out campaigns, including film, press and outdoor, as well as supporting them with sponsorship assets and charitable partnerships.