Pioneering new tastes for discerning drinkers across the globe
“Otherway have been brilliant in providing us with global playbook to fuel our growth and ambitions. Extremely collaborative and equally skilled.”
If 3/4 of your drink is the mixer, mix with the best.
It all looks so obvious now in hindsight, but the Fever-Tree story is genius. We’d love to tell you how we wrote the “If 3/4 of your drink….” line and how such a simple, insight-led proposition propelled Fever-Tree into the global domination – but we didn’t. However, what we have done is transform the brand from a fast growing new challenger to an established market leader built on firm foundations.
Over the past three years our main body of work has centred around evolving the Fever-Tree brand across every channel and touchpoint. Bringing a clear set of brand rules, consistency of execution and premium design and photography assets to help them stay ahead of the competition. This body of work has allowed them to grow into new global markets with the confidence and consistency required to succeed. Working directly into the Global Brand Director we refined the brand strategy and subsequent marketing messaging, designed and developed the global website as well as roll out a large number of campaigns, including film, press, sponsorship and outdoor.