Designing a new British watch brand to take on an old global market
“The beauty of Farer lies in the fact that they are very different from other watches on the market today.”
When it comes to our own business, we like to put our money where our mouth is.
It’s why we invested our own capital into Farer to create a new type of watch company to challenge the global, established Swiss brands. 18 months in the making, we launched Farer in November 2015 with the simple aim to make affordable automatic watches for all. Inspired by the halcyon era of Swiss watchmaking, when bold colours and contrasting textures were combined with the best craftsmanship.
We design every detail in our London studio, before working with our Swiss engineering partners to handcraft each and every watch. Today, Farer is growing rapidly having delivered watches to over 30 countries across the globe, with over 50% of direct sales from Farer.com going to the US. In 2019 Farer was voted by Walpole - the UK's official luxury sector body - 'Luxury Brand of Tomorrow'.