Challenging the market with natural energy for every Everest
“I absolutely love the Otherway model, the team and the results. It's all about co-creation, challenging each other, pushing each other.”
As the sugar tax has now landed and society’s knowledge about what we should all be eating and drinking continues to gather pace, there’s no better time to disrupt the energy drink market. Globally dominated by only a couple of big players we’re helping Tenzing position as a plant-based alternative, against the otherwise chemically-based brands; taking on the big boys and their budgets with strategy that focuses on what makes the Tenzing product distinct and superior.
Together with the Tenzing team, we’ve created a simple yet significant approach to storytelling across every channel. Not only cementing an exciting new purpose to the brand - setting out to elevate the human spirit with natural energy that is good for mind, body and spirit - but also smart ways to execute it on a daily basis.