Celebrating the weird obsessiveness of Dark Fruit drinkers
“Dark Fruit fans are a special breed”
Strongbow Dark Fruit over the years has built up an army of fans.
The combination of a great tasting product and a brand not afraid to do things differently has created a strong following. To continue to build on this consumer love we simply asked them what they wanted from us next.
Clothing was the answer so that’s what they got. Working in partnership with YR store we created a fully customisable shop that allowed Dark Fruit fans to design their own clothing. To launch the online pop up shop we ran an outdoor campaign across the UK and shot our fashion launch film in a truly fashion way.