Designing a marketplace that changes the relationship between brands and consumers
“Otherway rule. They are not only super talented
but super enjoyable to work with.”
The digital retail landscape is constantly changing and the emergence of new marketplace business models means the relationship between customers and brands will never be the same.
We helped the Opumo founders pivot their men’s accessories retailer into an innovative new marketplace connecting artists, designers, influencers and customers. Designing the entire user platform whilst introducing a new look and feel to the brand - giving it new momentum as it successfully shifted from retailer to marketplace.