Creating more than an underwear company, building a girl army
“A brand breaking the mould”
Lemonade Dolls is a subscription underwear service for a new generation of shoppers. For too long now the UK underwear market has been overly sexualised for young women. We’ve placed female empowerment at the heart of LD and built a more positive community.
We’ve worked closely the founder of LD to bring her vision to life. Full of positive personality the brand is bold and ambitious yet still inclusive for all. The website is designed to optimise monthly subscriptions which are driven through stand out content in smart performance marketing campaigns. The tone of LD is designed to be super supportive that talks to young women the way they want.