Project
Joseph Joseph
Launching the brand into a new space
Services
Strategy
Advertising
Content
Digital Design
Introducing Space
Joseph Joseph are known for brilliantly useful design. Over the past 20 years they have built up a collection of products for the home that simply work better.
Moving into a new category, with their new premium Space cookware range, using a new patented folding handle system for revolutionary storage - the brand approached Otherway to create a visually arresting campaign, that would launch their biggest and best design innovation to date.
Creating Space
Like the product itself, we built a CG world that feels uncomplicated and seemingly effortless – with an optimistic tonal gradient as the back drop.
This gave us the potential to move around infinite ‘space’, with the product at the heart. Transitioning between highly detailed macro crops to wider angles, wrapped in kinetic typographic messaging, all designed to demonstrate the Space cookware system in a world that allows the viewer to explore every angle.
Endless Space
We created a series of master films, each of which focus on a key feature of the new cookware range.
This approach delivered a huge suite of digital content that had the ability to be recut and reworked to deliver a wide range of agile adapts, edits, cutdowns and stills - to drive a launch campaign over multiple territories with variety and pace.
The films set a new era for Joseph Joseph, pairing beautiful design with graphic simplicity.
Work
