Up&Go

Refreshing the breakfast brand to appeal
to a younger consumer

It’s brekkie without the bowl

So mornings are the new evenings. Forget sleeping in, we are now a generation who want to get up and make the most of the start of our days – whether that’s a morning run before work, a trip to the gym or even a music gig.

We’ve helped Australia’s number-one breakfast drink Up&Go revive its brand to be more relevant to a younger UK consumer. Working directly into the CEO we refreshed the brand positioning and key messaging before rolling it out across all packaging. Following that we launched a new marketing strategy including an updated website, events, radio and posters that have all helped see a 30% uplift in sales across the business.
Strategy | Branding | Product Design | Packaging | Digital Development | Photography | Content | Advertising
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“Refreshing to work with and beautiful results. They’ve got our back.”

CEO, Up&Go