The Coconut Collaborative was created in 2014 by James Averdieck, founder of Gü. It has gone through rapid growth with the early adopter crowd and the trend to move away from traditional dairy-based products. The next step of the journey was to cement the brand as a key player in the dairy-free category and bring new products to a wider, more mainstream global audience.
To do so we created a bold brand design refresh and clearer, cut-through messaging to take the new brand positioning to the masses. To date we’ve worked on every consumer touchpoint across the business from updating the marketing strategy to refreshing the packaging design and rebuilding the website before launching the playful ‘Dear Dairy’ advertising campaign across London.