Refreshing one of Britain’s oldest
and most iconic breakfast brands
Wake up to a quality breakfast
Mornflake have been milling the very best porridge oats for over 300 years. The historical core of the business for many years has been as a supplier to some of Britain’s favourite breakfast brands and supermarkets. However, in 2017 it was time to dust off the master brand, refresh all the packaging and go back into today’s market with a fresh new approach.
We’ve helped Mornflake redefine their brand purpose and refresh everything they do to connect with today’s generation of shoppers. Bringing back attention to the product quality truths and processes that set Mornflake apart from all the competition out there. From TV and posters to website and social no consumer experience has been left untouched.
Strategy | Branding | Product Design | Digital Development | Photography | Content | Advertising
“Otherway are on another level with their strategic thinking and creative approach. They feel like part of our team – a rare find.”