Nearly two-thirds of our nation still fail to eat five portions of fruit and veg a day. Most worryingly, the majority of this group are younger people who simply don’t have the time or the will to eat their greens.
We became equity partners with Moju in 2015, to create and launch a brand that’s on a mission to take cold-pressed juice to the young, mainstream market.
No week-long detoxes or fad diets needed. Just simple, effective everyday nutrition. Developing the strategy around heroing plants and the goodness of 'Mutha Nature', this is a brand that doesn’t take itself too seriously yet has found its way on to the shelves of Whole Foods, Waitrose and Sainsbury’s since launch.
“We’ve worked closely with Otherway since the very early days of Moju. They’ve always approached every project with energy and passion, qualities that have been integral to the brand building process.”