Making an out-of-favour brand relevant again
to a new generation of parents
With the average age of mums in the UK being under 30, it was definitely time for a brand to stop treating new parents so poorly and start appreciating the fact they still want a shopping service just as they get at places like Topshop, ASOS or Net-a-porter.
We’ve worked with Mamas & Papas across the new design of their website, store launches, seasonal campaign concepts and innovative new consumer propositions. The most recent being Loved for Life – a used and approved buggy service that truly fulfils a need in the market and is the perfect example of how brilliantly innovative the new Mamas & Papas brand has become.
Strategy | Branding | Digital Development | Advertising