Lucky Saint

Rewarding those who aren't drinking
with the beer they deserve

Unfiltered. Uncompromising. Unapologetic.

Times are most definitely changing. Once in a while we experience big cultural shifts and, as behaviours dramatically change, new opportunities present themselves. There is no greater evidence of this than the way the world is welcoming alcohol-free drinks into their increasingly healthier lives.


Working closely with the founder Luke Boase, we set out to create a new brand, in a new category, that plays by a new set of rules. Never apologetic. Lucky Saint is an alcohol-free beer with real confidence. From the positioning to the naming, to the branding and bottle design, to the website and launch strategy - we’ve focused on balancing the more rational, progressive nature of the brewing process with a strong and emotive point of view on the world.
Strategy | Branding | Packaging | Social | Digital Development | Photography | Content
Lucky Saint
Lucky Saint
Lucky Saint
Lucky Saint
Lucky Saint
Lucky Saint
Lucky Saint
Lucky Saint
Lucky Saint
Lucky Saint
Lucky Saint
Lucky Saint