Homey

Making it easier to look after your world

The clever laundry capsule that comes in the post

Historically fast growing direct-to-consumer start up brands have been born from bedrooms and garages by entrepreneurial founders. Until now.


We created Homey from scratch, in partnership with the Unilever disruption team. Covering all bases from strategy and naming to packaging, web development and performance marketing. Taking the best of what Unilever can do and bringing it to market in the most agile ways. For Homey, this is only the beginning. Washing capsules are just the start as we will continue to innovate throughout the home. And stay tuned for more developments to the brand story.
Strategy | Naming | Branding | Packaging | Social | Digital Development | Content | Performance Marketing
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